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According to Bankrate.com, a financial coach typically charges clients on a fee-only basis, meaning you’ll pay an hourly rate for the time they spend with you or a fee for a predetermined number of sessions. Financial coaches don’t manage your money or investments, so they don’t charge a fee based on assets under management (AUM) the way some financial advisors do. Rates for financial coaches can vary, but hourly rates of $100 to $300 are common.

According to the National Financial Educators Council, the NFEC reviewed 137 financial coaching sites that appeared in the top 50 Google search results for the keywords ‘financial coaching’ and ‘financial counseling.’ A total of 137 websites were discovered using these search terms and, of those 137, 26 indicated pricing levels and packages available on their websites (in a place the researcher could readily find). Because of the significant variance between package options, we compared the financial coach hourly salary pricing levels across the sites to get a clear barometer of financial coach fees, which averaged $257 per hour.

According to Nerdwallet.com, most financial advisors charge based on how much money they manage for you. That fee can range from 0.25% to 1% or higher per year. Some financial advisors charge a flat hourly or annual fee instead. Advisors who charge flat fees can cost between $2,000 and $7,500 a year. Financial advisors who charge hourly, typically charge $200 - $400 per hour.

Kitces.com found that the average cost for a standalone comprehensive financial plan is $2,400 based on their latest survey data, up from $2,200 in a 2012 study from the Financial Planning Association. The more time the plan took to develop, the more expensive the plan was, and the average advisor reported having spent 11.9 hours on a single financial plan, or about $200 per hour.